As the internet began to evolve I came to the conclusion that this media was a major game changer for my technique. I felt like it was now easier for anyone to advertise a boat, provided easier access and would greatly minimize the success of my system. I Thought for sure this would be the death of my dads technique. In reality nothing could be further from the truth. The internet in fact did not diminish my results one bit and gave me a free media resource. The fundamentals of the technique do NOT change regardless of the media used. The system works because of the dynamics of the selling situation and the types of sellers. The media is simply the vehicle used to connect with the seller.
Internet Resources
There are lots of free and low cost internet options. The best by far is Craigslist. I have used both the wanted section and the general for sale section. The rules clearly state that you should not post wanted items in the for sale section. Only problem here is that it works sooo well. I have found well written specific wanted ads that are re-posted every 2 to three days at the most are seldom flagged and deleted. I know rules are rules and I am not encouraging you to break them however I did want to share my experiences.
Types of internet users
On-Line Read/Write
These individuals are capable of full internet access in that they can respond to outside sources, upload documents and photos have established email accounts. These types of individuals are comfortable posting ads. At first I thought this was not a good media to use for this technique thinking anyone who found and responded to my ad on the internet could just create their own ad instead of calling me.
Online Read Only
These users typically use the internet like a newspaper or other print media. They know how to navigate and find information but typically do not reply using the technology.
Off Line
These individuals have no interaction with the internet at all. Their only source of information is print media. This is by far the most isolated seller. Their access to the outside world is limited. When tou connect with this type of seller the deals are generally very good. Down side is there will be
If you use only internet in your search you will eliminate a portion of the population who do not use the internet at all.