This system works because everyone cannot tolerate the selling process. Selling something can be a very intimidating and stressful process for many people.
Placing an ad, dealing with every knucklehead who picked up the paper or went on the internet and on a whim, decided they would like to own a boat. They may have no money, no knowledge of what they want or need and are most often major time wasters. There are also the dealers and gold diggers who want the boat for nothing and will beat the seller to a pulp on price when possible. I could go on and on with the pearls of selling. Truth is, these issues have never stopped me from placing an ad to sell something, however let me assure you there are lots of people who would rather swim with sharksthan sell something in the classifieds. The biggest lesson I have learned is never let your own opinions affect your buying or selling approach.
The core of the system is based around reversing the buying process. This puts the seller seemingly in control, and provides a safe zone for them to operate within. By placing a non-intimidating ad, you can attract a would be seller who will be more than happy to give up a sizable portion of the true market value of their boat for a non intimidating, hassle free, or non time consuming transaction.
To be successful you need to have the potential buyer find you before they actually decide to dispose of or sell. To do this you need to take a couple of very important steps to assist these boat owners in finding you.To do this effectively You will need a basic understanding of who you are writing these ads to (covered in detail in the next section), and the knowledge needed to get them to respond to you. There are a couple of other tweaks beyond this but they are basically just tweaking the process.